CEIP is launching a new Market Study with Sports Marketing Surveys to find out the real situation of padel in Spain

The Spanish Commission of the Padel Industry (CEIP) is preparing, one more year, to analyze in depth the real situation of padel in our country to give value to the sector and the brands that make it up. For this purpose, as in previous years, CEIP will prepare a complete and detailed report, developed by a company of great international prestige such as Sports Marketing Surveys INC, whose operations center is located in London.

This company is considered a global reference and has extensive experience in conducting market research in the world of sports. This project, important for companies that looking to continue their growth, will allow them to know important aspects such as the volume of the Spanish market, its dynamics from 2013 to the present or the division by different price levels. In turn, each brand will get individually and confidentially very valuable information about its market share and its place in the market, as well as its growth and development over the last four years.

The data obtained from the market study will allow the brands that participate in it to adapt their commercial and product strategy according to their situation and the evolution in recent years, a vital aspect to organize annual planning with accurate and objective data.

The tool, based on personalized reporting of business information, has more than a decade of experience in sports such as tennis, a circumstance that supports the research and allows CEIP to deepen the professionalization of the sector through this proposal. To date, a total of seventeen firms have decided to participate in the report. Some of these brands are already part of the Spanish Padel Industry Commission, although the proposal is open to any firm wishing to take a step forward in their professionalization through a study that will reinforce it as a leading player for the development of companies in the sector and will offer a realistic scenario of the current situation of padel in Spain.